eJaw – Domino Games Case Study
Various game modes: “Domino Games” offers various game modes such as Classic Dominoes, Blindfolds, Blockade and others.
Game Overview
Domino Games is a feature-rich online multiplayer game that brings the classic domino board game experience to mobile devices. Developed by eJaw, a leading mobile game studio, it offers the following key features:
Game Modes
- Classic domino modes like Draw, Block, Scoring and more
- Innovative new modes like Blindfolds, Blockade, Terminator
- Regularly updated with limited-time themed game modes
User Experience
- Simple and intuitive touch controls optimized for mobile
- Crisp graphics with customizable domino tile designs
- Immersive audio with sound effects and music
Social Gameplay
- Play against AI opponents of varying difficulties
- Create private rooms to play exclusively with friends
- Join public matchmaking rooms against random players worldwide
- In-game voice and text chat
- Leaderboards to track player stats and rankings
Monetization
- Free-to-play with optional ad support
- In-app purchases for bonus currency and premium memberships
- Ability to play for virtual currency or cash prizes
Case Development Steps
- Market Research – eJaw conducted extensive research into the mobile board/puzzle game market to identify opportunities. Dominoes represented an underserved yet extremely popular classic game genre.
- Product Definition – Key gameplay pillars like game modes, social features, monetization were defined upfront based on research into the domino game audience’s needs.
- Game Design – eJaw’s experienced game designers created an innovative twist on domino gameplay with new modes while retaining the authentic core experience.
- Development & Testing – Utilizing their expertise in mobile game development, eJaw’s engineering team built out and iteratively tested Domino Games across iOS and Android.
- Launch & Marketing – A focused marketing campaign promoted Domino Games’ launch across key mobile gaming channels and communities.
- Live Operations – A dedicated team continues to support the game post-launch with new content releases, live events, quality updates and more.
Challenges
Mobile Controls – Adapting the precise gameplay of dominoes to intuitive touch controls on small screens posed design and UI challenges eJaw overcame.
Broad Appeal – While dominoes is a global classic, eJaw had to modernize the game experience to appeal to today’s mobile gamers across all skill levels.
Discoverability – The mobile gaming marketplace is oversaturated. Cutting through the noise to reach domino fans required focused user acquisition efforts.
Retention & Monetization – Keeping players engaged long-term while effectively monetizing the game through various revenue streams was an ongoing focus area.
Value for Clients
As a work-for-hire product, Domino Games exemplifies the value eJaw can deliver to potential clients:
Proven Game Design – A polished and engaging product that has attracted millions of players by modernizing a classic game experience for mobile.
Monetization Expertise – Multiple revenue streams through IAPs, ads and cash tournaments customizable for each client’s needs.
Live Operations – Consistent updates and content releases ensure long-term engagement, retention and revenue opportunities.
Social Community – Player community building features that foster a loyal and sticky user base around the game.
By leveraging their mobile game development capabilities, eJaw has created a successful turnkey domino game framework that can be easily adapted and deployed for any client’s IP or brand. Domino Games stands as a shining example of the caliber of work they can provide across any board/card/casual game genre.
