What We Do
Social network games occupy a unique intersection between entertainment and community. Unlike standalone titles, they live and breathe inside platforms — Facebook, VK, Telegram, Discord — where players invite friends, share achievements, compete on leaderboards, and return daily because their social circle keeps them anchored. Building for this environment demands a fundamentally different architecture and design philosophy.
EJAW has been designing and engineering social network games since the early days of browser-based gaming. Our team understands viral loops, gifting mechanics, asynchronous multiplayer, and the retention systems that keep daily active users growing month over month.
At a Glance
Services
From initial discovery to post-launch live operations, we cover every phase of social network game development. Each service is designed to work as a standalone engagement or as part of an end-to-end partnership.
We define the core loop, social mechanics, progression systems, and monetization model before a single line of code is written. Our game designers have shipped titles in every major genre and know which mechanics drive retention on social platforms versus mobile storefronts.
Our engineers build the entire technical stack — client (HTML5, Unity WebGL, Phaser, PixiJS), API layer, and back-end services (Node.js, Python, Go). We design for horizontal scaling so your infrastructure handles viral spikes without downtime or performance degradation.
We implement the social layer that separates a game from an app: friend invitations with incentive structures, gifting and trading systems, co-op and PvP asynchronous modes, leaderboards segmented by friend groups, and push/notification campaigns that respect platform rules.
In-house artists produce 2D and 3D assets optimized for social platform constraints — lightweight file sizes, smooth animations, and visually cohesive worlds. We handle character design, environment art, UI/UX, icon sets, and marketing creatives from a single art team that knows your game.
Revenue is engineered, not bolted on. We design virtual economies that feel fair to free players while creating natural spend moments for paying users. Our specialists set price points, design virtual currency sinks, configure ad placements, and build A/B testing pipelines to continuously optimize ARPU.
Launch is the beginning, not the end. We offer ongoing LiveOps support: seasonal events, content updates, balance patches, and performance dashboards that surface the metrics that matter — D1/D7/D30 retention, session length, conversion funnels, and cohort LTV.
Platform Coverage
Every social platform has its own technical requirements, audience demographics, and monetization rules. We develop natively for each environment — no cookie-cutter ports.
| Platform | Tech Stack | Key Strengths | Monetization |
|---|---|---|---|
| Facebook / Meta | HTML5, Unity WebGL, Instant Games SDK | Largest social graph, deep friend integration, viral sharing | IAP, Rewarded Ads, Subscriptions |
| Telegram Mini Apps | HTML5, React/Vue, TON blockchain optional | Explosive growth market, bot-driven acquisition, global reach | Stars payments, crypto, ads |
| VK Games | HTML5, VK Bridge, Unity WebGL | Dominant CIS audience, strong gifting culture, high engagement | VK Pay, votes, in-game currency |
| Discord Activities | HTML5, Discord Embedded SDK | Real-time co-op within voice channels, high-intent gaming audience | Nitro bundles, IAP, premium access |
| Custom Web Portal | Full-stack, any framework, API-first | Full control, white-label, own user data and analytics | All models, no platform commission |
Why EJAW
Most game studios treat social features as a checkbox. For EJAW, they are the foundation. Social network games fail when viral loops are weak, when servers buckle during invite spikes, or when the economy becomes inflationary within weeks of launch. Solving these problems requires specialists who have seen them before — and fixed them.
Our multi-disciplinary teams include game designers with published social titles, engineers who have built systems serving millions of concurrent users, and data analysts who use behavioral cohort data to guide every design decision. We don’t hand off between departments — we work in unified squads aligned to your product goals.
We are transparent about timelines, honest about technical trade-offs, and relentless about quality. Every project gets a dedicated project manager, weekly progress reports, and full access to our communication tools throughout the engagement.
15+ Years of Game Development
Founded in 2008, EJAW has grown from a boutique Flash game studio into a full-service game development company with 200+ specialists across engineering, art, and design disciplines.
100+ Social & Web Games Shipped
Our portfolio spans farming simulations, city builders, RPGs, card games, and trivia titles — all built for social platforms with active player communities.
End-to-End Accountability
We own the full scope — design, code, art, QA, and deployment — so you have one point of contact and no gaps between vendors. When problems arise, we solve them without finger-pointing.
NDA-Friendly, IP-Secure
All client IP created under our engagement belongs to you. We sign NDAs at the start of every project and maintain strict internal access controls throughout development.
Process
A structured process gives your project predictability without sacrificing the creative flexibility that great games require. Here’s what to expect when you work with EJAW.
We start with a discovery workshop — typically 1–2 weeks — where we align on your vision, analyze your target platform and audience, audit competitor titles, and produce a detailed technical and creative specification. You receive a project scope, timeline estimate, and budget breakdown before any development begins.
We build a functional prototype of the core gameplay loop — usually within 4–6 weeks. This isn’t a mockup; it’s playable code you can test with real users. This phase lets us validate the feel of the game, stress-test social mechanics, and make significant design decisions cheaply before full production begins.
Production runs in two-week sprints with a published backlog you can see at any time. Engineering, art, and design work in parallel under a unified tech lead. Weekly builds are delivered to a staging environment for your review and sign-off. We use milestone-based payment schedules so you maintain financial control throughout.
Our QA team runs functional, regression, performance, and security testing across all target devices and browsers. We manage the platform submission process — handling technical reviews for Facebook, VK, Telegram, or Discord — and resolve any rejection feedback until your game is live and approved.
We support a soft-launch phase where data from real players informs final tuning before global rollout. Post-launch, our LiveOps team is available for content releases, seasonal events, hotfixes, and ongoing analytics review — ensuring your game keeps growing after day one.
Game Types
Social platform audiences have distinct preferences. We concentrate our expertise on genres that perform consistently well in networked, browser-based environments.
| Genre | Social Mechanics | Avg. Session | Monetization Fit |
|---|---|---|---|
| Farm & City Builder | Neighbor visits, gifting, co-op builds | 8–15 min | ★★★★★ |
| Strategy / 4X | Alliances, PvP, resource trading | 20–45 min | ★★★★☆ |
| Puzzle / Casual | Lives sharing, leaderboards, challenges | 5–10 min | ★★★★★ |
| Card / Deck Building | Card trading, tournaments, clan wars | 15–30 min | ★★★★☆ |
| RPG / Adventure | Party quests, guilds, co-op raids | 30–60 min | ★★★☆☆ |
| Trivia / Word Games | Real-time 1v1, friend challenges, streaks | 3–8 min | ★★★★☆ |